01 · Context
The Challenge
ASUS's Pressroom is the company's front door to global media. Journalists and media partners come here for product launch details, press releases, high-res images, and video content.
The old system had problems. Publishing a single article required multiple steps across different screens. File management couldn't keep up with ASUS's catalog — thousands of product images across dozens of categories, new launches every quarter. The frontend looked dated too, treating press releases and blog posts with the same layout.
ASUS needed a complete rebuild. A modern CMS their team could actually operate quickly. A design system that distinguished between content types. And a file architecture that wouldn't buckle under their product portfolio.
What We Built
We went with Directus as the headless CMS. It's flexible enough for custom content workflows but keeps the editorial experience simple — important when the people publishing aren't developers.
File management was the hardest problem. ASUS launches products at Computex, CES, and IFA every year. Each event generates hundreds of press assets. We built an album folder system with unlimited nesting, so their team can organize by event, product line, region, or any combination without hitting structural limits.
Video was the other big change. We moved all playback to external streaming platform embeds. Pages load faster now, and ASUS finally has view analytics they didn't have before.
