Quiz funnel to segment customers & drive retargeting for South Korea's leading water purifier brand.
Year
2022
Discipline
Website
01 · Context
Coway, South Korea's leading water and air purifier brand, launched a quiz funnel on their website to identify customer segments and boost social media engagement. The quiz asked users about water preferences, drinking habits, and temperature preferences to create data that powered retargeting campaigns.
The result: automatic user segmentation that let Coway craft highly relevant messaging to different customer groups.
02 · System
The team had 3 weeks to design and build a quiz funnel that felt native to Coway's brand (blue color palette) and performed well on social media. Quizzes are proven lead magnets—they boost engagement, drive social sharing, and expand brand reach among new audiences.
03 · Experience
Quiz funnel to segment customers & drive retargeting for South Korea's leading water purifier brand.
04 · Outcome
Result
We built the quiz funnel in Webflow with custom button graphics. The water sommelier quiz asks about fine water taste, temperature preference, and daily consumption—data that segments users into distinct groups. We reduced page-building time by 50% and shipped in 18 days.
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