Color search system rebuild with real-time data & HubSpot CRM integration for colorants.
Year
2022
Discipline
System
01 · Context
Everlight Chemical needed to help members find the right colorants faster. We rebuilt their Color Search Express (CSE) system with a new interface, rebuilt the backend database to pull data in real-time, and integrated HubSpot CRM to connect prospects with sales.
02 · System
Searching for the right dye or colorant is complex—each product has different dyeing processes and fastness levels. The old CSE interface was slow, and color search data was calculated manually, creating delays and errors for Everlight's analysis team.
03 · Experience
Color search system rebuild with real-time data & HubSpot CRM integration for colorants.
04 · Outcome
Process and results
We redesigned the search interface with filters that narrow results quickly across all devices. The rebuilt backend now calculates statistics in real-time instead of manually. Analytics track popular colors and visitor behavior, giving Everlight market insights for R&D. Staff workload dropped significantly.
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