Website redesign & custom CMS for specialty chemicals manufacturer in 100+ countries worldwide.
Year
2019
Discipline
Website
01 · Context
Founded in 1972, Everlight Chemical transformed from a dye manufacturer into a specialty chemicals powerhouse. With 17 operation bases and 6 production facilities worldwide (5 in Taiwan, 1 in China), they operate across 100+ countries. We rebuilt their digital presence with responsive design and cleaner information architecture.
02 · System
We reorganized their product information to help buyers quickly navigate categories and understand Everlight's scale and expertise. The redesigned site projects a professional, international image that matches their market position.
03 · Experience
We built them a purpose-built content management system for managing products, editing text, and updating information across multiple languages. Everlight staff can now handle content updates, language versions, and product changes with just a few clicks.
04 · Outcome
Simple and friendly user experience across devices
Clarity was the emphasis throughout the project to showcase the product assortment of Everlight Chemical without disorienting users, creating a smooth web browsing experience.
Research shows that over 60% of searches online now come from a mobile device. Furthermore, getting the latest updates of financial information through mobile devices is essential to those business people who travel a lot.
Therefore, to ensure a website offers an experience to any devices without creating a separate app, we employed responsive web design as our mobile solution to optimize browsing experience tailored to handheld devices, conforming to the increasing use of mobile to do searches online. Through developed a responsive web design supported website, it increased the smoothies of phone and tablet, and allowed the business people to navigate financial information during their travel with ease.
Next project
MuckerLabView case study