01 · Context
Project notes
Everrich is Taiwan's largest duty-free retailer, operating across four major airports. They approached us to build their first eCommerce site—a way for travelers to pre-order tax-free goods and pick them up at the airport.
Selected work20 / 84
Everrich Duty Free
Pre-order eCommerce platform for Taiwan's largest duty-free retailer across major airports.
Year
2019
Discipline
Website
02 · System
What we did.
Decision 01
We created a clean, minimal eCommerce platform that explains tax-free benefits clearly, showcases product quality, and makes pre-ordering simple. The site handles everything: product discovery, tax calculations, and easy checkout.
03 · Experience
Native to all devices
Over 50% of online shoppers complete purchases on their phone. We designed the site mobile-first so browsing and buying work just as smoothly on small screens as on desktops. Shopping with Everrich feels seamless on any device.
04 · Outcome
Everrich Duty Free, built to move forward.
The shopping cart
Shopping online and picking up at the airports was still quite a new concept for duty-free stores around the world. Thus we created on-website animations and shopping process guidelines explaining the process and procedures effectively to new users.
Users only need to pre-order products on Everrich's website before leaving the country, and then pick up the pre-ordered products at Everrich merchandise service centers at the airport before boarding. There is no time and place restrictions anymore, and the shopping process is smooth and pleasant. This highly efficient shopping process and design provide a user-centric shopping experience.
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