Real estate brand redesign bridging China and Australia with modern identity rooted in traditional values.
Year
2018
Discipline
Website
01 · Context
Mayrin Group operates across China and Australia, requiring a digital presence that resonates with both markets. We developed a new brand language combining Western modernism with traditional Chinese culture, establishing a stronger, more international identity that appeals to both audiences while staying authentic to Mayrin's values.
02 · System
Real estate companies face a critical challenge: organizing products, services, and offerings in ways that match how audiences think. We reorganized Mayrin's website and brand to eliminate confusion, making it easier for key audiences to understand what the company offers and how it serves their needs.
03 · Experience
We infused Western modernism into Mayrin's foundation without erasing its traditional heritage. This approach unlocked new potential while keeping the brand genuine. The result is a company that feels both innovative and trustworthy to investors and clients across Asia-Pacific and beyond.
04 · Outcome
Changing the game of real estate in China
We were careful with crafting elements in brand architecture to reflect Mayrin Group's inherent characteristics and fusion. The reflection was not only in the visual presentation but also in information architecture, successfully creating a touchpoint between the digital presence and the group's offerings.
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