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Spark Protein

Taiwanese protein snack brand for health-conscious consumers. Built comprehensive brand identity and e-commerce platform.

Year

2019

Discipline

E-Commerce

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01 · Context

Project Description

Spark Protein creates healthy protein snacks tailored to local Taiwanese taste—born from a successful 2018 crowdfunding campaign. Founded by friends who love sports and nutrition, they're bringing a fresh alternative to imported, overly sweet whey products.

Rethink, Rebrand, Revamp

We built their brand from the ground up with photo shoots, packaging, and website design aimed at young office workers and health-conscious parents. Our role spanned user research, product marketing, and design strategy—strengthening their presence across every touchpoint.

02 · System

Make Your Purchase Whenever You Want.

Decision 01

A smooth checkout flow drives conversions, so we designed a fix-bottom cart button that lets customers add products while browsing. This mobile-first approach removes friction from purchase decisions and matches the responsive design standard that today's shoppers expect.

03 · Experience

Feed your fire with a spark

Based on the questionnaire results and feedbacks, the market acknowledges whey protein only as athletics nutrition. To flipping the tendentiously cognition around, we planned out the ingredient knowledge base to speak the word out. By introducing a lifestyle blended in the compelling design, we proudly present Spark with a new visual direction that balances with diversity.

As an emerging digital brand, this new eCommerce website for Spark is not only an online platform for selling their products but also a vital digital image that stands for the brand.

04 · Outcome

Spark Protein, built to move forward.

Spark's growth after revamp

With the launch of the new eCommerce website, Spark has increased its conversion rate by 9.17% and transaction rate by 9.44%.We saw the most exciting change from all of our efforts, with a 24.45% increase in revenue and 13.72% in average order value (AOV) within the first 3 months since the new eCommerce website's launch.

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