Textile industry website redesign with digitized product data, responsive design, and enhanced filtering to streamline international B2B inquiries.
Year
2024
Discipline
Website
01 · Context
T&T Industries specializes in textile dyes and auxiliaries since 1969. Their old website mirrored paper catalogs without leveraging digital capabilities. We redesigned their English site with digitized product data, unified branding, responsive design, and smart filtering to drive international growth.
02 · System
We systematized their product data with category pages, filtering by dye type, applicability, fiber, and color CI. The site got a responsive redesign centered on their corporate red, clearer navigation, and expanded content about processing methods. We added FAQ and CTAs to guide users through inquiry and job applications.
03 · Experience
Textile industry website redesign with digitized product data, responsive design, and enhanced filtering to streamline international B2B inquiries.
04 · Outcome
Project notes
The redesigned site transformed T&T Industries into a modern B2B platform meeting international standards. Clear information architecture and minimalist design improved usability. The simplified inquiry process has opened new international business opportunities.
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