Electric vehicle brand showcase. Balances technological innovation with aesthetic design. Promotes sustainable transportation to global audiences.
Year
2017
Discipline
Website
01 · Context
The automotive industry is shifting from gasoline to electric vehicles. Thunder Power—an electric vehicle brand grounded in eastern culture and advanced technology—builds high-tech, high-quality EVs with extraordinary range.
Their 2017 Frankfurt Motor Show debut needed a website that matched the innovation under the hood.
02 · System
Thunder Power returned to the IAA Frankfurt Motor Show with a bold new concept car. We created a site that captured its brand spirit—merging technological sophistication with aesthetic beauty.
The design helps global audiences understand how Thunder Power delivers sustainable transportation without compromise.
03 · Experience
Thunder Power's design philosophy brings Zen principles to electric vehicles through round, pure shapes and quiet aesthetics. We applied the same balance to the website—layering fonts, colors, and animations to clarify the brand vision.
Each design element echoes the harmony between modern transportation and environmental responsibility.
04 · Outcome
The Solution
In addition to the Thunder Power Sedan, they also launched a limited edition TP-488c model. In order to maintain the mystery of the car and the luxury quality that matches the car, we designed the page with a large number of full-page high quality product images and focused on each local feature to describe the intuitive and large visuals to fully The intuitive and large visuals fully demonstrate the TP-488c's exquisite and luxurious tone.
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