Sanitation tech brand digital strategy
Year
2020
Discipline
Website
01 · Context
Tidie brings sanitation technology that makes hygiene effortless. We helped them launch their UVC disinfection box—a single device that cleans phones, AirPods, and personal electronics. Working closely with their product team, we crafted a digital strategy to market and validate their first release.
02 · System
We designed marketing materials—visuals, storytelling, and ads—that highlight Tidie's product advantage and resonate with their target audience. After thorough research, we solidified their brand position, established clear guidelines, and developed a cohesive visual theme. Every asset we created came from these brand foundations, ensuring consistency and relevance.
03 · Experience
Our visual materials help Tidie communicate product value effectively across all channels. We shaped their brand identity to be clear, memorable, and relatable to people who care about hygiene innovation. These assets drive both awareness and trust in their emerging category.
04 · Outcome
Communicating value
We approached brand awareness with data-driven improvements and fine-tuning. Gathering the analytics and feedback from the initial launch, we helped Tidie optimize their ads and campaign page to hyper-target market segments by lifestyle and interests.
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