Selected work12 / 84

TSRC

Industrial chemical website with advanced product filtering, CSR reporting, and investor relations hub for a leading synthetic rubber manufacturer.

Year

2017

Discipline

Website

Visit live website Read the story

01 · Context

Project notes

Established in 1973, TSRC is a leader in synthetic rubber with 50+ products serving global markets. Their outdated website no longer reflected their growth and ambitions. We redesigned it to showcase their merit, market leadership, and vision for the future.

Project notes

TSRC's catalog required a product finder with filterable parameters so users could discover the right solution. Each product includes multiple technical documents and data sheets in various languages—our filtering system made this content accessible and searchable.

02 · System

Project notes.

Decision 01

Beyond products, we highlighted TSRC's corporate responsibility through annual CSR reports, environmental policies, and safety initiatives. We also created an investors area for financial transparency and stakeholder relationships, making the site a resource for communities, partners, and shareholders alike.

03 · Experience

COOPERATES WITH THE WORLD

To provide a more friendly way to our potential partners, we categorised the network of partners, dealers and local service points by region; along with google map appealing that can clearly disclose contact details of each location.

04 · Outcome

TSRC, built to move forward.

TRANSLATE PRESTIGE TO DIGITAL BRANDING

We want something more than revamping a website. What we aimed at from the first place, is a transformation of a traditional manufacturer shows their capacity, eminence, and flexibility to digital branding market, twist the image of conservative cooperate. We looking forward to the influences of a new digital branding strategy can bring to TSRC; with responsive web design, the multi-language system that can take TSRC to the next step.

Next project

FlyingTexView case study