Virtual filmmaking solution syncing live actors with virtual scenes in real-time, reducing costs and set complexity.
Year
2023
Discipline
Website
01 · Context
VIVE Mars CamTrack is a virtual filmmaking solution from HTC that combines Mars Processing Module, Vive Trackers, Rover modules, and Base Stations to let actors perform in real-time against any virtual backdrop. Built on Unreal Engine, it syncs live actors with virtual scenes instantly, cutting shooting costs and set complexity while improving actor performances. HTC's VR expertise brings cinematic quality that's both affordable and unrestricted.
02 · System
We optimized the VIVE Mars website with new pages for Resellers, Mars Base Camp, and Creators—each designed to guide users toward what matters to them. The site now supports nine languages for global users, includes detailed product specification pages, and runs on an editable content system. Video embedding functionality rounds out these upgrades to support content creators.
03 · Experience
Virtual filmmaking solution syncing live actors with virtual scenes in real-time, reducing costs and set complexity.
04 · Outcome
Process and Results
The revamped site gives users an intuitive experience tailored to their role: buyer, enthusiast, or creator. Nine languages expanded global reach while new product specs offer complete transparency. Content editability and video support let the Tenten and VIVE teams keep the site fresh and engaging, driving higher user engagement and satisfaction.
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