Wood cutting brand site converting Amazon shoppers to direct customers with integrated e-commerce.
Year
2021
Discipline
E-Commerce
01 · Context
Wahuda, a top-five North American wood cutting brand, faced a critical problem: most customers bought through Amazon instead of its website. The company approached Tenten to revamp its site and reclaim direct customer relationships—and the margin lost to Amazon's cut.
02 · System
The old website confused users with unclear, repetitive information and unintuitive navigation, which tanked SEO and pushed buyers to Amazon. Wahuda needed a site that merged corporate credibility with effective e-commerce, streamlined product discovery, and built trust with professional woodworkers.
03 · Experience
We designed a professional, detail-focused site that balances brand image with e-commerce function. Custom integrations with QuickBook, automated tax calculations, shipping rules, and host migration made checkout frictionless for North American buyers. The result: customers now prefer buying directly from Wahuda's site.
04 · Outcome
Solutions
According to statistics, the smoother the checkout process is, the more users will complete the order. After improving the structure and design of the entire site, Wahuda's keyword rankings increased dramatically.
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