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NEXTAR

Webflow rebuild with GSAP animations and modular CMS

Year

2025

Discipline

Website

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01 · Context

Project Overview

We partnered with NEXTAR to rebuild their corporate website and move it from WordPress to Webflow, capturing their vibrant creative identity in a dynamic, maintainable digital experience. GSAP animations and Rive vector effects bring energy to the interface while keeping the brand consistent. The modular CMS structures let them showcase projects and publish insights on their own terms.

A standout feature is the immersive 小辦桌 page, where custom graphics and interactive motion tell a rich brand story. This page showcases what we can achieve when design and technology work together.

02 · System

Background and Challenges.

Decision 01

NEXTAR's WordPress site couldn't keep pace with their growing content needs or reflect the creative energy their brand demands. The static presentation lacked the expressive flair their work deserves, and updates became increasingly difficult to manage. They needed a flexible system to handle projects, insights, and original IP showcases without compromising performance or visual impact.

03 · Experience

Design & workflow

Webflow rebuild with GSAP animations and modular CMS

04 · Outcome

NEXTAR, built to move forward.

Process and Results

We rebuilt the site from scratch in Webflow, enabling rapid iteration and modular content structures. GSAP powers scroll-based animations and UI transitions that match NEXTAR's creative rhythm, while Rive adds motion design depth. We built CMS templates for projects and insights, giving the team full autonomy over future updates.

The 小辦桌 page merges hand-crafted visuals with microinteractions to create a theatrical digital experience. NEXTAR's site now embodies their core values—novelty, empathy, excellence—and positions them as a leading force in the creative industry.

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