Product-focused redesign with SEO and HubSpot CRM
Year
2019
Discipline
Website
01 · Context
Parfaite manufactures precision machine parts and tool holders, building reputation through production excellence since 1982. Their website felt dated and disorganized, with no clear visual identity or user-friendly product browsing. We rebuilt it to reflect their quality and give customers a modern digital experience.
02 · System
Industrial visitors come to check products first, so we made product discovery our priority. We reorganized product pages, created a clear classification system, and standardized photography. Consistent thumbnails, labels, and side filters let visitors identify and narrow down products fast.
03 · Experience
Product-focused redesign with SEO and HubSpot CRM
04 · Outcome
Precision and Polish
We applied blue and sharp geometric patterns to the design, conveying the precision that defines mechanical manufacturing. Components are well-arranged, consistent, and simple. We also optimized SEO, built multilingual support, and integrated HubSpot CRM to connect sales with customers and drive conversions. The site is fully responsive across all devices.
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