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TYPA - Taipei American School

School website redesign emphasizing community culture through photography and video with an intuitive backend for easy staff updates.

Year

2017

Discipline

Website

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TYPA - Taipei American School project interface

01 · Context

Project notes

TYPA operated an outdated in-house website that failed to showcase its strong academics, student services, and school culture. Parents visited daily seeking event info and updates, but cluttered navigation and slow backend made the experience frustrating.

Project notes

We redesigned the site with a minimalist style and clear interface prioritizing user needs. We refreshed TYPA's brand with video and photography celebrating school life, replacing static content with vibrant visuals.

02 · System

KEY FEATURES.

Decision 01

The brand new web design reflects TYPA's rejuvenating brand image and well-organized digital strategies.

Decision 02

1. TYPA's website now attracts new audiences and clients, bringing out website's visibility.

Decision 03

2. Reflects both socially compassionate image and the school's academic excellence

Decision 04

3. Increased interaction of parents and school Useful, accessible resources are well organized

Decision 05

4. Simplified website maintenance allows TYPA staff to update content without third party involved.

Decision 06

5. Community service, programs, and schedules are now accessible

Decision 07

6. The unique and exploratory school atmosphere is conveyed through featured lessons and events on web pages

TYPA - Taipei American School Design & workflow

03 · Experience

Project notes

The new site highlights student experiences through compelling imagery and video. A modern backend lets staff make updates easily. Parents now find event information and school news without friction, strengthening the connection between families and the school community.

04 · Outcome

TYPA - Taipei American School, built to move forward.

We create experiences that transform brands.

TYPA - Taipei American School project result 1

TYPA - Taipei American School project result 2

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