Multi-brand e-commerce platform for design furniture. Merges four product lines with playful UX, streamlined checkout, and backend content system.
Year
2017
Discipline
E-Commerce
01 · Context
Teamson has built a strong presence on Amazon and Wayfair since 1997 through handmade design furniture. To mark their growth and celebrate multiple brand lines, they needed a unified e-commerce site that could drive sales while maintaining brand distinction.
We built a comprehensive platform using marketing automation and member systems to boost conversions.
02 · System
The challenge: Teamson targets elderly women and moms, but children are the end users. We used modern minimalist design with playful icons, colors, and dynamic effects to bridge that age gap.
Each of their four brands tells its own story on the same cohesive platform, creating a distinct yet unified experience.
03 · Experience
We structured every page, from product details to checkout, for clarity and confidence. Customers can understand features, connect with brand stories, and complete orders without friction.
A backstage content system lets the team adjust product stories and details on the fly to match marketing campaigns.
04 · Outcome
THE RISE OF MOBILE SHOPPING EXPERIENCE
Over 76% of users browsing website through mobile device, under this condition, we curated a brand new user experience for Teamson's mobile website. Since responsive web design has become fundamental, we understand that a great user experience is what makes an e-commerce store work.
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